Is social media a good hobby in retirement?

Social media can be very rewarding in retirement. It provides a wonderful connection to the world, can be a source of new information and can be an excellent creative outlet. For retirees who start side businesses, social media can also be a great marketing tool.

Who needs a social media coach in retirement?

Social media coaching for retirees is great way to explore social media as a new hobby or new experience. With decades of experience, our coaching comes with 1:1 highly personalized coaching. Unlike classes, or other types coaching, we are a professional service accessible to you outside of the usually sessions, anytime you have a question. Think of us a VIP social media mentor, coach and expert.

Do you only focus your social media coaching on retirees?

No, we coach some of the most successful social media personalities, but our VIP coaching is also perfect for retirees who have the time and interest in 1:1, highly personalized coaching.

Do you only coach social media hobbyists?

No, we provide social media coaching to corporations, professional influencers and new creators looking to grow on social media. There is incredible enjoyment however, in coaching people who have been successful in life and now simply want to learn social media for their enjoyment.

What is VIP social media coaching?

Most social media coaches are ex-creators or influencers. Our social media coaching comes from a CEO level coach, who has mentored hundreds of leaders and led thousands of employees. This kind of coaching provides a deep perspective on how to find enjoyment in social media, how to evolve your interests, how to create a niche and how to lean into a new hobby or interest in way that feels rewarding and meaningful.

Does your social media coaching follow a defined curriculum?

Great social media coaching is highly personalized. We do not apply the same teachings to every client. Instead, we focus on what they need, their understanding of the subject and their goals.

Do you accept anyone into your VIP social media coaching program?

Given the highly personalized model of coaching we offer, our VIP model has limited capacity for our executive level coaching. We therefore start with a free consultation to assess your needs and the fit with our coach.

Social Media Coaching for Retirees

Many retirees and baby boomers want to learn social media but feel left behind by constant changes in the platforms. We specialize in social media coaching for older adults and executives and just about anyone who wants to use or create on Instagram, Facebook, TikTok, and YouTube as a hobby. Together, we’ll focus on ways to use social media to follow your interests, stay in touch with family, and develop great content using proven techniques.

coaching for those who want to enjoy content creation

Learn How to Use Social Media

If you’re a successful professional or retiree who never had time to “figure out” social media, you’re in the right place. We offer relaxed, judgment‑free coaching that shows you how to use today’s most popular apps. We use a step-by-step approach, at your pace, so you can stay connected with family, explore your interests, and share your story—without feeling overwhelmed by technology.

Who We Coach:

We work with professionals and retirees who:

Are looking to use social media as a fun hobby or a new journey.
Consider themselves creative or inquisitive and open to learning Instagram, Facebook, TikTok, or YouTube.
Value personalized, concierge‑style coaching tailored to their lifestyle and interests.
Want to use social media to stay connected with children and grandchildren, reconnect with old friends, or join communities around travel, golf, fitness, or other hobbies.
Are curious about creating content in a way that has proven results on social media.

What We Cover:

In our sessions, we can cover:

Getting started with Facebook, Instagram, TikTok, and YouTube: account setup, privacy, and security—explained in plain English.
How to follow family, friends, and interests: finding accounts, saving posts, and joining groups relevant to your hobbies.
How to post with confidence: taking better photos, writing simple captions, and sharing life updates without oversharing personal information.
Understanding comments, likes, and messages: how to respond, set boundaries, and avoid scams or unwanted contacts.
Content creation as a hobby: experimenting with reels, travel photos, lifestyle content, or mini vlogs—at a pace that feels comfortable to you.
Every session has open questions and answers.
We work with beginners to advanced creators.

THE BUILD THEORY: HOW GREAT SOCIAL MEDIA CONTENT IS BUILT

Coaching from A Trusted Professional

A Proven Approach to Creating Great Content

Our coaching is built around The Build Theory, a framework designed by us to help creators build content people want to return to. Many people learn our approach and say “I’ve never had anyone show me how to be successful on social media.” This is what we do.

The Build Theory teaches:

Creating great content with clear purpose
Growing your channel through sustainable strategy
Increasing views by aligning content with audience behavior
Building followers who engage consistently and return

The focus remains on developing recognizable channels built to last.

Vince Dwayne - Influencer Coach and Respected Social Media Author

Vince Dwayne is a seasoned CEO, professional social media consultant, and influencer coach who has shaped and grown brands of global significance for more than 30 years. His work centers on people the human experience and the psychology of community as a force that creates lasting culture in business.

Vince is the creator of the Build Theory, an innovative framework that applies executive leadership principles to the modern challenges of social media and digital presence. His approach addresses a problem many creators and organizations face today: how to build genuine community and sustainable culture in online spaces that often reward noise over meaning.

Drawing on his academic background in business psychology, graduate work in executive management, and decades of hands-on leadership experience, Vince bridges strategy and human behavior. His work helps creators and businesses move beyond short-term visibility to build content, environments, and relationships people choose to return to.

People Often Ask:

Is social media a good hobby in retirement?
Social media can be very rewarding in retirement. It provides a wonderful connection to the world, can be a source of new information and can be an excellent creative outlet. For retirees who start side businesses, social media can also be a great marketing tool.

Who needs a social media coach in retirement?
Social media coaching for retirees is great way to explore social media as a new hobby or new experience. With decades of experience, our coaching comes with 1:1 highly personalized coaching. Unlike classes, or other types coaching, we are a professional service accessible to you outside of the usually sessions, anytime you have a question. Think of us a VIP social media mentor, coach and expert.

Do you only focus your social media coaching on retirees?
No, we coach some of the most successful social media personalities, but our VIP coaching is also perfect for retirees who have the time and interest in 1:1, highly personalized coaching.

Do you only coach social media hobbyists?
No, we provide social media coaching to corporations, professional influencers and new creators looking to grow on social media. There is incredible enjoyment however, in coaching people who have been successful in life and now simply want to learn social media for their enjoyment.

What is VIP social media coaching?
Most social media coaches are ex-creators or influencers. Our social media coaching comes from a CEO level coach, who has mentored hundreds of leaders and led thousands of employees. This kind of coaching provides a deep perspective on how to find enjoyment in social media, how to evolve your interests, how to create a niche and how to lean into a new hobby or interest in way that feels rewarding and meaningful.

Does your social media coaching follow a defined curriculum?
Great social media coaching is highly personalized. We do not apply the same teachings to every client. Instead, we focus on what they need, their understanding of the subject and their goals.

Do you accept anyone into your VIP social media coaching program?
Given the highly personalized model of coaching we offer, our VIP model has limited capacity for our executive level coaching. We therefore start with a free consultation to assess your needs and the fit with our coach.