Searchlight Social · Top Talent
Maria Rasin
Travel · Fashion · Home · Lifestyle · Beauty
San Francisco & Hawaii
About
A Decade and a Half of Storytelling the World
Maria Rasin — known on Instagram as @maria_ponomaryova — is a travel, fashion, home, and lifestyle content creator who has spent 15 years building one of the internet’s most visually distinctive journals of contemporary living. Based between San Francisco and Hawaii, Maria blends the sophistication of European travel with the warmth and openness of American West Coast life.
Her audience of over 1.1 million Instagram followers is drawn to the cinematic quality of her photography, the authenticity of her recommendations, and a creative vision that spans luxury hotel suites, editorial fashion moments, thoughtfully curated interiors, and the outdoors in between. 70% of her followers are women aged 28–48, predominantly U.S.-based — an affluent, travel-motivated demographic with demonstrated purchasing power across fashion, home, beauty, and hospitality.
Maria’s mission is simple: to inspire her community to experience new things and set out on exciting adventures. Over a career spanning five content categories and partnerships with more than 100 global brands — from Marriott Bonvoy and The Ritz-Carlton to Louis Vuitton, Dior, and Mastercard — she has proven that authenticity and aspiration can coexist beautifully.
Who Follows Maria
Interest Clusters
Average engagement rate places Maria among the top-performing creators in the luxury travel and lifestyle space at her audience tier.
Content Pillars
Five Worlds. One Vision.
Brand Collaborations
100+ Global Brand Partners
Maria Rasin has built a 15-year portfolio of partnerships across every major category — from five-star hospitality and luxury fashion to wellness, technology, and home. Below is a representative selection of brands she has collaborated with.
Campaign Portfolio
Creative Work in Action
FAQ
Common Questions
Work Together
Ready to Reach Her Audience?
Maria Rasin’s community of 1.1 million engaged followers is waiting. Let’s build a campaign that moves them — and your brand.