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The Influencer Marketing Agency for Brands & Creators
We are a premier influencer marketing agency empowering brands to focus on their products by managing all aspects of their influencer management and campaign strategy. While we work in all sectors, Searchlight Social has a particular expertise with beauty influencers, fragrance influencers, technology influencers, and lifestyle influencers. Our creator network taps into a who’s-who of influencers including some of the largest celebrity influencers in the business. Beyond our access to top talent, we coordinate the process of planning, recruiting, managing, and measuring influencer collaborations for you. We promote your brand, product or service with a high touch and expertise. Let us handle your influencer campaign from start-to-finish.
We Have the Connections, Strategy and Expertise You Need
How Searchlight Social is Unique
At Searchlight Social, influencer marketing goes beyond matching a name to a campaign—we build influence from the ground up. Our team finds creators before they’re on every brand’s radar, spotting authentic voices early and shaping them into long-term brand partners.
We invest in influencers the way talent agencies invest in stars—coaching, mentoring, and guiding them to sharpen their message, grow their audiences, and deliver measurable impact. This proactive approach doesn’t just create one-off campaign results; it cultivates brand advocates who understand storytelling, audience psychology, and performance metrics.
For large brands and agencies, this means working with creators who are strategically aligned, emotionally intelligent, and ready to scale. With Searchlight Social, you don’t just access influencers—you collaborate with emerging leaders who have been coached to grow with your brand.
Our work focuses in 4 key areas:
Identify The Right Talent
Our agency conducts in-depth research and audience analysis using influencer discovery platforms and social listening tools to find creators whose followers match the brand’s target demographics and interests. We evaluate influencer authenticity through engagement quality, past collaborations, and content style to ensure alignment. If you choose to do so, we then reach out with personalized proposals to build initial interest and vet potential partners.
Create a Bridge to Partnership
We prioritize transparent communication by understanding both the brand’s and influencers’ needs and goals. We are the bridge to a sustainable partnership, acting as a honest broker for fair campaign terms, which provide creative freedom within brand guidelines to preserve influencer voice. We continually provide ongoing support throughout the campaign - focusing on communication and deliverables. Post-campaign, Searchlight Social nurtures relationships by maintaining contact, sharing performance results, and exploring future collaboration opportunities.
Establish Clear Goals
We work closely with the brand to define specific, measurable goals—such as awareness, engagement, or conversions—and craft detailed creative briefs tailored to each influencer. We work with both brands and creators to establish timelines, content requirements, and key messaging to ensure consistency without stifling authenticity. Searchlight Social also sets up tracking mechanisms, establishing KPIs upfront and aligning influencer deliverables with those targets.
Track, measure & Optimize
The agency uses analytics tools and platform-native insights to monitor campaign performance in real-time, tracking key metrics like reach, engagement rate, click-throughs, and sales conversions. We provide transparent reports to the brand highlighting successes and areas for improvement. Based on data, and through constant review, we suggest adjustments in campaign budgets, or influencer selection to optimize ROI and inform future campaigns.
