Author name: searchlightsocial

Having a professional negotiate your brand deals can make all the difference. Brands often approach creators with low offers, tricky […]

Growing your channel feels good. Your audience grows, brands discover your work, and your inbox fills with outreach. This is

Influencer marketing has long preached the gospel of “authenticity.” Brands crave it, audiences demand it, and creators chase it. But

Low views aren’t just a bad metric, they’re a signal from your audience that something’s not vibing. In other words:

Beauty content grabs 70% of TikTok’s niche engagement, per HubSpot, but generic tutorials miss the FYP. Beauty FYP secrets blend

Are your makeup tutorials or skincare routines getting lost on TikTok? You’re not alone. In 2025, 70% of beauty influencers

As a marketer, I spent years chasing the sheen of polished campaigns—ads that gleamed like freshly waxed cars, influencer posts

Most scroll past a creator’s feed and see vibrant energy, rapid-fire creative output, and a lifestyle built on self-expression. But

More creators are producing content than ever before. Yet, even as platforms expand and audiences grow, a silent frustration echoes

Have you ever seen a true Influencer University? If not, you’re not alone. One doesn’t exist. Despite the promising changes