Influencer Coaching for Creators & Business Growth

Searchlight Social is an expert in influencer coaching and developing full-time influencers. We help creators grow their influence, secure brand deals, and build sustainable online businesses.

Our certified influencer coaches combine data-driven insights with personalized business strategy. Through our comprehensive coaching-first model, creators learn to scale their business professionally while creating sustainable revenue streams. Content coaching helps to identify engagement opportunities to develop and grow new audiences.

With over 1 billion views under management, we offer influencer coaching, business strategy, and hands-on management support to help you grow faster. If you’re serious about becoming a professional influencer, our influencer coach program gives you a clear roadmap.

THE BUILD THEORY: HOW GREAT SOCIAL MEDIA CONTENT IS BUILT

WE WROTE THE BOOK ON HOW TO MAKE GREAT CONTENT

Get personal influencer and creator coaching from the creator of the Build Theory, an innovative model for creating great content. Vince uses human psychology and proven methods for creating audiences that want to come back to your channel.

Here’s the concept: STOP POSTING. START BUILDING.

Most content doesn’t fail because it’s bad. It fails because it was never built to last.

Think about the places you return to in your life. A home. A favorite café. A neighborhood you know by heart. You don’t go back because they’re available. You go back because they hold something.

Content works the same way. Yet most creators are taught to treat content like disposable noise—post faster, chase trends, hope something sticks. When a post performs, they repeat it. When it doesn’t, they abandon it. The result is work that feels temporary, exhausting, and oddly empty. The Build Theory offers a different approach.

The Build Theory shows you how to build content that people want to return to, no different than a home. It starts with solid ground, laying a foundation that can support weight, raising pillars that give structure and identity, and finishing with a roof that makes people want to stay.

This approach is for creators, founders, and brands who want to build something people recognize, trust, and come back to—again and again. Because the content that lasts doesn’t chase attention. It gives people somewhere to belong.

Influencer coaching: how to grow your influence

Grow Your Business with Professional Advice

You have likely heard the saying, “You don’t know what you don’t know.” And that is absolutely true when it comes to developing as an artist. Growing a business isn’t easy for most creators because its a new and emerging field that lacks formal training

At Searchlight Social, we help you figure out how to grow and what to focus on. Increasing view count, finding a niche, monetizing your content and partnering with brands are key areas of focus on our coaching program. Additionally, we will work with you to discover the right steps, timing, and strategies for your type of content, and future goals. Our areas of focus include:

Starting Your Business

Over 56% of today’s generation aspire to be a content creator or influencer, yet few have a partner to help support their business needs. If you are starting, we help you through the basics: how to structure your business, open the proper accounts, organize your income, build your first website, and plan for growth. We have helped creators of all sizes get set up with tools for monetization, branding, and long-term success. If you are trying to launch your first digital offer or just need help figuring out what comes next, we are here to walk you through it.

Partnering/Brand Deals

Pricing yourself as a creator can be confusing. How much is your content worth? What do other influencers in your space charge? How do you sound professional without underselling yourself? We examine your actual content performance and niche to help you determine your market position. Then, if you prefer, we can handle the negotiation on your behalf so you look confident, stay in control, and avoid awkward back-and-forth with the brand. We operate in your best interests, and our prices are transparent and set.

Operational Consulting

With over 30 years of executive level experience, our advisors are experts in business strategy and operations. Running a creator business means making decisions constantly. We provide an alternative to the standard one-time consultation. Our "constant contact" model means your advisor is always one message away. With decades of business and media experience (and over 1 billion influencer views supported), we can help with everything from platform planning to scaling your day-to-day operations smoothly.

Executive/Business Coaching

At some point, most creators hit a wall. You have grown your page, maybe landed some brand deals, but scaling into a full-time, sustainable business feels out of reach. We help you make that leap with strategic coaching on business growth, monetization models, talent planning, time management, and personal wellness.

Vince Dwayne - Respected Author, Social Media Coach & Consultant

Vince Dwayne is a seasoned CEO, professional social media consultant, and influencer coach who has shaped and grown brands of global significance for more than 30 years. His work centers on people—the human experience—and the psychology of community as a force that creates lasting culture in business.

Vince is the creator of the Build Theory, an innovative framework that applies executive leadership principles to the modern challenges of social media and digital presence. His approach addresses a problem many creators and organizations face today: how to build genuine community and sustainable culture in online spaces that often reward noise over meaning.

Drawing on his academic background in business psychology, graduate work in executive management, and decades of hands-on leadership experience, Vince bridges strategy and human behavior. His work helps creators and businesses move beyond short-term visibility to build content, environments, and relationships people choose to return to.